Helping Foodservice Businesses Enhance Front-of-House Presence
while Improving their Operations, Brand, and Profits

Melamine Plates vs. China Plates: Do Your Restaurant Customers Really Care?

Okay, dealer sales reps out there, tell us if you’ve heard this one before: I can’t use melamine plates in my restaurant because my guests expect – demand – china.

A thousand times? A million? Probably more than you can count. 

In reality, however, these operators are wrong. Most restaurant guests do not care whether they’re served on china or melamine, most notably because they dont notice the difference in material or even pick up the dinner plate. 

To be clear, guests care about many things regarding their dining experience, including certain aspects of dinnerware, but what it’s made from isn’t among their concerns. 

We’re here to help you break through the misconception of diners preferring china to melamine, show you what they do care about in terms of dinnerware, and highlight the benefits of using melamine plates: the most operationally friendly choice on the market.

Topics: Dinnerware For Dealers For Restaurants For Hotels

Help Restaurants Win with Small Dinnerware Upgrades During the Post-Recession Lag

As a seasoned sales rep helping restaurant operators put their best tabletop forward, you’ve likely heard the same excuses time and again from restaurant clients reluctant to upgrade their tableware. Many operators mistakenly think doing so is either too expensive or nota critical factor to their overall success.

We get it. Battle-wounded chain operators are fighting through the toughest year for restaurant sales since the recession, which doesn’t exactly make your job as a sales rep a walk down Easy Street.

But there you are, staring at dingy, chipped, cracked, or just plain tired tableware and you know it’s time for an upgrade – or even to simply replenish existing dinnerware with clean, bright plates from the same collection your clients are already using. 

So how do you move the conversation forward when you know it’s time for an upgrade but your client doesn’t see the light?

We’ve put together a few tips to help you guide your clients through the decision-making process and gain an understanding of how their tabletop is a fundamental component of their operation’s success.

Topics: Dinnerware For Dealers

Inside the Mind of an Independent Caterer: Lessons Learned and Money Made

After working the nightclub scene in Houston for decades, I moved to sunny San Diego to follow my dream of owning a business. I filled my days with running and growing my own catering company.     

By the time I sold it 9 years later, I had learned a lot about what to do, what not to do, and how to save as much time and money as I could because, well, that’s how you run and grow a successful business. Change is always a daily event - embrace it and make it part of your growth plan.

I can say beyond a shadow of a doubt that my catering business had healthy margins and happy clients. I pride myself on that. It’s how my business matured into one of the top catering companies in this great city.

Now that I’ve moved on to a new chapter in my life (one that’s a bit easier on the back and knees), I want to share my insight with you, fellow caterer.

I’m sharing because I want your events to be the talk of the town, your companies healthy, and your employees happy and dedicated.

Here’s some Catering 101 tailored from what I’ve learned:     

Topics: Banquet Dining Dinnerware For Hotels For Restaurants Serveware

How Caterers Can Add 66% to Rental Profits Simply by Switching Plateware

Caterers know every penny counts when it comes to a healthy bottom line. That's why finding smart, easy ways to save money is so attractive. But it's also a challenge. If it was easy, we wouldn't be writing about it and you wouldn't be reading this article. 

Part of your overall profits come from standard plateware rental charges. It's a pretty sweet profit because once your plateware is paid off, which typically only takes about 3-4 services, you're raking in pure profit on a component that you'll use at every event. 

But what if we told you that profit could be increased by 66%? And what if getting that profit increase only required switching plateware materials from china to quality melamine? 

It really is that easy. And because china and quality melamine are comparably priced, you don't have to invest any more in your plateware than you already are. 

The cost savings and resulting profit increase come from the difference in replacement rates between the two materials because china is easily breakable while melamine is naturally break-resistant. In fact:

The catering industry dictates a loss of 2 china plates every service to breakage, chipping, or cracking. Compare that to replacing one melamine plate every 20 services (or 0.05 plates every service) for the same reasons, and now you've got something worth talking about. 

Let's take a peak at a simple, real-life scenario and we'll show you just how easily you can grow your rental charge profits by 66%. 

Topics: Banquet Dining For Hotels For Dealers

2018 Display and Serveware Trends for Hotels: From Lobby to Buffet

Savvy hotel operators are always on the lookout for the newest trends because it’s a smart way to differentiate themselves from the competition. When they're successful, whether their property appearance is modern and fashionable or traditional and faux-authentic, guests will:

  • Be comforted by their investment decision
  • Feel smart about their wise choice
  • Tell their friends and support your marketing awareness
  • Return again and again!

The smartest, trend-minded hotel operators (that’s you!) look for small changes that offer just the right touch of panache to upgrade their overall look. And if you have your eye on improving food and beverage (F&B) displays and serveware, you’re gazing in the right direction:

“As it turns out, when done properly, F&B offerings can significantly elevate a hotel’s profitability and long-term success.”
- Hotelier Magazine

We’re going to help you stay trend-forward in 2018 with a sneak peek at tomorrow’s styles within a frame of affordable, incremental upgrades you can easily apply to your F&B displays and serveware throughout your property.

Topics: Banquet Dining For Hotels Serveware

7 Ways to Get Your Bar or Restaurant Game Day Ready in 2018

If you operate a bar, sports bar, or casual restaurant, game days offer excellent opportunities to pull in a crowd. And with football, baseball, basketball, hockey, soccer, and more, you’ve got these opportunities throughout the year, so it’s smart to take full advantage.

Your guests have their pick of where to watch the game (now more than ever, according to Nation’s Restaurant News), so, why will they choose you over the guy down the street? If your tabletops are on-trend and you’re serving up presentations that no one else can touch, the question becomes why wouldn’t they choose you?

Whether you’re counting touchdowns, goals, or baskets, we’ve assembled a quick list to help you hit a home run every game day of the year. We’re keeping the focus on small, affordable changes you can apply right away to: 

  • Differentiate yourself from the competition
  • Create inviting, unexpected, and trend-forward presentations your guests will love
  • Save money by using alternative, perfect-for-rowdy-crowds materials to reduce broken plates and glasses

Ready to play ball?

Take Your Catering from Speed Rack to Service in Seconds with Melamine Trays

As a professional caterer, you know that speed is the key to success. The faster you can serve, the more parties you can book, the healthier your company gets. That’s why nearly any professional catering service uses speed racks: you tray up your food on aluminum sheet pans, put it on the speed rack, and out the door you go.

However, once you get on-site, it’s fairly typical for operations to slow down because often caterers have to take their food off the sheet pans, re-plate it, and then serve. This step not only slows down your service but you also loose food temperature in the process.

If you opt for melamine serving trays instead of aluminum sheet pans, you set yourself up to bypass this slow part altogether, allowing you to go from speed rack to service in seconds. 

We’ll tell you why.

 

Topics: Banquet Dining For Hotels Serveware For Restaurants

5 Risks of Serving Food on Wood Boards, and the Better Choice

No doubt, as a foodservice operator, you’ve likely witnessed the uptrend of using real wood boards to serve food. You’ve surely seen this practice regardless of which segment you work or eat in, whether it’s a restaurant, catering service, hotel, or bar: Wood is everywhere.

Grasping the reason why doesn’t pose much of a challenge: Wood creates beautiful, warm presentations with an authentic vintage aesthetic. Who wouldn’t want to offer their guests these cozy emotional connections?

But there’s a problem with real wood – five, to be specific. They range from expense-related constraints to sobering sanitary issues that every foodservice operator should be aware of.

Let’s take a peek at what happens when food is served on wood boards. We’ll also show you what you, as a foodservice operator, can do about it while still achieving your desired presentation style.

 

Topics: Dinnerware Campus Dining For Hotels For Restaurants

Top 5 Ways to Affordably Upgrade Your Tabletop Without Replacing Your Plateware

When you first got into foodservice as a junior manager some ten or so years ago, the world was a different place. The Great Recession was just beginning to peak at us, smartphones were nascent, and full-service casual restaurants like yours still had the lion’s share of the restaurant market.

Now, as a GM, you’re living and working during one of the most rapidly changing times in foodservice history. Today, you’re facing complexities and disruptions like:

  • Fighting delivery proliferation, lower grocery prices, and the rising popularity of meal kits
  • Preparing for, or, depending on which markets you serve feeling the brunt of substantial minimum wage increases, low unemployment challenges, and constantly rising health care costs
  • Losing market share to an ever-growing, overcrowded competitive landscape

Nation's Restaurant News recently reported on the seriously crammed restaurant market:

"[The increase in the number of restaurants] is making the industry vastly more competitive, giving consumers more choice than they've ever had. They don't tolerate restaurants that are too expensive, too tired, too old or just plain out of favor." 

We know it’s hard out there. Every penny counts. That’s why we’ve put together this short list of the top 5 ways you can easily set yourself apart from the competition by making small, affordable changes to your tabletop. Simply by upgrading a single piece of dinnerware, you can:

  • Save the money and headaches inherent with replacing your entire plateware inventory
  • Increase the value perceived by your guests and possibly charge a bit more by doing so
  • Earn new and repeat business, cementing your place in the market
  • Create picture-ready plates for social media and be able to enjoy the fruits of your labor when your online presence gets a boost

Let’s get to upgrading!

 

Topics: Dinnerware For Hotels For Restaurants Campus Dining

2018 Barware Trends for Foodservice

If you’re in the foodservice business, especially as an operator of a casual or full-service restaurant, bar, lounge, or hotel, you know that the marketplace is as crowded as ever, making it a challenge to stand out from competitors.

A great way to stay relevant, earn new customers, and retain existing ones is to make sure you don’t fall behind the current trends. Here at G.E.T., we’re here to help you set the standard with insight on the 2018 trends for barware so you can:

  • Differentiate yourself from your competitors, strengthening your brand equity
  • Increase perceived value from your guests’ point of view with beautiful presentations
  • Even be able to charge a bit more for the same beverages, padding your bottom line

Let’s see what the future has in store for your barware style. 

Topics: Drinkware For Dealers For Restaurants For Hotels