Helping Foodservice Businesses Enhance Front-of-House Presence
while Improving their Operations, Brand, and Profits

Melamine Plates vs. China Plates: Do Your Restaurant Customers Really Care?

Okay, dealer sales reps out there, tell us if you’ve heard this one before: I can’t use melamine plates in my restaurant because my guests expect – demand – china.

A thousand times? A million? Probably more than you can count. 

In reality, however, these operators are wrong. Most restaurant guests do not care whether they’re served on china or melamine, most notably because they dont know the difference in material or even pick up the dinner plate. 

To be clear, guests care about many things regarding their dining experience, including certain aspects of dinnerware, but what it’s made from isn’t among their concerns. 

We’re here to help you break through the misconception of diners preferring china to melamine, show you what they do care about in terms of dinnerware, and highlight the benefits of using melamine plates: the most operationally friendly choice on the market.

Topics: For Dealers Dinnerware For Hotels For Restaurants

Help Restaurants Win with Small Dinnerware Upgrades During the Post-Recession Lag

As a seasoned sales rep helping restaurant operators put their best tabletop forward, you’ve likely heard the same excuses time and again from restaurant clients reluctant to upgrade their tableware. Many operators mistakenly think doing so is either too expensive or nota critical factor to their overall success.

We get it. Battle-wounded chain operators are fighting through the toughest year for restaurant sales since the recession, which doesn’t exactly make your job as a sales rep a walk down Easy Street.

But there you are, staring at dingy, chipped, cracked, or just plain tired tableware and you know it’s time for an upgrade – or even to simply replenish existing dinnerware with clean, bright plates from the same collection your clients are already using. 

So how do you move the conversation forward when you know it’s time for an upgrade but your client doesn’t see the light?

We’ve put together a few tips to help you guide your clients through the decision-making process and gain an understanding of how their tabletop is a fundamental component of their operation’s success.

Topics: For Dealers Dinnerware

Inside the Mind of an Independent Caterer: Lessons Learned and Money Made

After working the nightclub scene in Houston for decades, I moved to sunny San Diego to follow my dream of owning a business. I filled my days with running and growing my own catering company.     

By the time I sold it 9 years later, I had learned a lot about what to do, what not to do, and how to save as much time and money as I could because, well, that’s how you run and grow a successful business. Change is always a daily event - embrace it and make it part of your growth plan.

I can say beyond a shadow of a doubt that my catering business had healthy margins and happy clients. I pride myself on that. It’s how my business matured into one of the top catering companies in this great city.

Now that I’ve moved on to a new chapter in my life (one that’s a bit easier on the back and knees), I want to share my insight with you, fellow caterer.

I’m sharing because I want your events to be the talk of the town, your companies healthy, and your employees happy and dedicated.

Here’s some Catering 101 tailored from what I’ve learned:     

Topics: Banquet Dining Dinnerware Serveware For Hotels For Restaurants

5 Risks of Serving Food on Wood Boards, and the Better Choice

No doubt, as a foodservice operator, you’ve likely witnessed the uptrend of using real wood boards to serve food. You’ve surely seen this practice regardless of which segment you work or eat in, whether it’s a restaurant, catering service, hotel, or bar: Wood is everywhere.

Grasping the reason why doesn’t pose much of a challenge: Wood creates beautiful, warm presentations with an authentic vintage aesthetic. Who wouldn’t want to offer their guests these cozy emotional connections?

But there’s a problem with real wood – five, to be specific. They range from expense-related constraints to sobering sanitary issues that every foodservice operator should be aware of.

Let’s take a peek at what happens when food is served on wood boards. We’ll also show you what you, as a foodservice operator, can do about it while still achieving your desired presentation style.

 

Topics: Campus Dining Dinnerware For Hotels For Restaurants

Top 5 Ways to Affordably Upgrade Your Tabletop Without Replacing Your Plateware

When you first got into foodservice as a junior manager some ten or so years ago, the world was a different place. The Great Recession was just beginning to peak at us, smartphones were nascent, and full-service casual restaurants like yours still had the lion’s share of the restaurant market.

Now, as a GM, you’re living and working during one of the most rapidly changing times in foodservice history. Today, you’re facing complexities and disruptions like:

  • Fighting delivery proliferation, lower grocery prices, and the rising popularity of meal kits
  • Preparing for, or, depending on which markets you serve feeling the brunt of substantial minimum wage increases, low unemployment challenges, and constantly rising health care costs
  • Losing market share to an ever-growing, overcrowded competitive landscape

Nation's Restaurant News recently reported on the seriously crammed restaurant market:

"[The increase in the number of restaurants] is making the industry vastly more competitive, giving consumers more choice than they've ever had. They don't tolerate restaurants that are too expensive, too tired, too old or just plain out of favor." 

We know it’s hard out there. Every penny counts. That’s why we’ve put together this short list of the top 5 ways you can easily set yourself apart from the competition by making small, affordable changes to your tabletop. Simply by upgrading a single piece of dinnerware, you can:

  • Save the money and headaches inherent with replacing your entire plateware inventory
  • Increase the value perceived by your guests and possibly charge a bit more by doing so
  • Earn new and repeat business, cementing your place in the market
  • Create picture-ready plates for social media and be able to enjoy the fruits of your labor when your online presence gets a boost

Let’s get to upgrading!

 

Topics: Campus Dining Dinnerware For Hotels For Restaurants

Which of Your Foodservice Clients May Not Benefit from Melamine Dinnerware

As a skilled salesperson, you know that not every product is a fit for every client. That’s why you work hard to effectively target your clients to offer them useful solutions to their problems. And that’s why your clients see you as a resource and trusted business partner.

You also probably know that melamine dinnerware is an excellent fit for a huge range of foodservice clients. However, some operational practices can create displeasing results due to higher than expected replacement rates for a handful of your clients.

Here at G.E.T., we aim to use our 30+ years’ experience as leaders in melamine dinnerware to be a resource and business partner for you.

Because melamine dinnerware is a great fit for almost any kind of operation, it’s more effective to share the short list of clients who may not be. This knowledge will help you to:

  • Target your clients with precision
  • Sell them a product they’ll love
  • Build trust in your business relationships and earn repeat purchases by recommending relevant solutions
  • Save both of you some headaches dealing with post-sale customer service resolutions

Let’s take a look.   

Topics: For Dealers Dinnerware

12 Creative Plating Ideas: Onion Rings

Onion rings: Most folks in America can’t imagine a life without them. These crunchy, sweet, and salty delights are enjoyed by diners at all kinds of restaurants from greasy spoon mom and pops to fast food, fast casual, and casual chains all over the country.

We’ve taken it upon ourselves to orchestrate some creative ways to plate onion rings that fit a variety of styles, themes, and levels of formality. 

Topics: Plating Ideas Campus Dining Dinnerware For Hotels For Restaurants

Introducing Heiss Aluminum Induction Cookware

Heiss™ aluminum cookware is now available from G.E.T. Watch the introductory video featuring our resident metals expert, Mike Halles, as he tells you the many benefits this innovative cookware will bring to your foodservice operation.  

If you prefer to read, we've provided a transcription below the video. Enjoy! 

 

Topics: For Dealers Banquet Dining Campus Dining Dinnerware Serveware For Hotels For Restaurants

How Long Does Melamine Dinnerware Last in Commercial Foodservice?

As a foodservice operator, understanding your long-term investments (e.g., equipment, smallwares, etc.) can help your overall budget planning. Here at G.E.T., we're experts in alternative material dinnerware, so let's focus on that part of your operation. Many operators invest in dinnerware made from melamine because it’s one of the most durable food-safe materials on the market. 

But how long will your melamine dinnerware actually last before you need to replace it?

The truth is that a few factors play into this answer. And you actually have quite a bit of control over how long your pieces last. We'll tell you why.

Topics: For Dealers Banquet Dining Campus Dining Dinnerware For Hotels For Restaurants

Stained Melamine Dinnerware May Cost You Customers (And How to Avoid It)

To say that profit margins in the foodservice industry are tight is an understatement. Commodities and labor markets can fluctuate wildly, putting ever-increasing pressure on operators to control their costs while increasing profits. 

There's not much anyone can do about market fluctuation. However, looking at cost centers that are within your control, like how tableware is cared for, can help to reduce replacement rates and encourage repeat visits, leading you to better profit margins. 

Not following proper care and maintenance for your melamine dinnerware - or china, for that matter - can lead to staining. But that, too, is well within your control so long as your staff are educated about how to treat this necessary investment. We're going to show you how an educated and well trained labor force is key to avoiding staining and/or removing it, and why doing so can help you earn repeat guests and control costs in an unpredictable world. 

Topics: Banquet Dining Dinnerware For Restaurants