Helping Foodservice Businesses Enhance Front-of-House Presence
while Improving their Operations, Brand, and Profits

Melamine Plates vs. China Plates: Do Your Restaurant Customers Really Care?

Okay, dealer sales reps out there, tell us if you’ve heard this one before: I can’t use melamine plates in my restaurant because my guests expect – demand – china.

A thousand times? A million? Probably more than you can count. 

In reality, however, these operators are wrong. Most restaurant guests do not care whether they’re served on china or melamine, most notably because they dont know the difference in material or even pick up the dinner plate. 

To be clear, guests care about many things regarding their dining experience, including certain aspects of dinnerware, but what it’s made from isn’t among their concerns. 

We’re here to help you break through the misconception of diners preferring china to melamine, show you what they do care about in terms of dinnerware, and highlight the benefits of using melamine plates: the most operationally friendly choice on the market.

Topics: For Dealers Dinnerware For Hotels For Restaurants

Inside the Mind of an Independent Caterer: Lessons Learned and Money Made

After working the nightclub scene in Houston for decades, I moved to sunny San Diego to follow my dream of owning a business. I filled my days with running and growing my own catering company.     

By the time I sold it 9 years later, I had learned a lot about what to do, what not to do, and how to save as much time and money as I could because, well, that’s how you run and grow a successful business. Change is always a daily event - embrace it and make it part of your growth plan.

I can say beyond a shadow of a doubt that my catering business had healthy margins and happy clients. I pride myself on that. It’s how my business matured into one of the top catering companies in this great city.

Now that I’ve moved on to a new chapter in my life (one that’s a bit easier on the back and knees), I want to share my insight with you, fellow caterer.

I’m sharing because I want your events to be the talk of the town, your companies healthy, and your employees happy and dedicated.

Here’s some Catering 101 tailored from what I’ve learned:     

Topics: Banquet Dining Dinnerware Serveware For Hotels For Restaurants

How Caterers Can Add 66% to Rental Profits Simply by Switching Plateware

Caterers know every penny counts when it comes to a healthy bottom line. That's why finding smart, easy ways to save money is so attractive. But it's also a challenge. If it was easy, we wouldn't be writing about it and you wouldn't be reading this article. 

Part of your overall profits come from standard plateware rental charges. It's a pretty sweet profit because once your plateware is paid off, which typically only takes about 3-4 services, you're raking in pure profit on a component that you'll use at every event. 

But what if we told you that profit could be increased by 66%? And what if getting that profit increase only required switching plateware materials from china to quality melamine? 

It really is that easy. And because china and quality melamine are comparably priced, you don't have to invest any more in your plateware than you already are. 

The cost savings and resulting profit increase come from the difference in replacement rates between the two materials because china is easily breakable while melamine is naturally break-resistant. In fact:

The catering industry dictates a loss of 2 china plates every service to breakage, chipping, or cracking. Compare that to replacing one melamine plate every 20 services (or 0.05 plates every service) for the same reasons, and now you've got something worth talking about. 

Let's take a peak at a simple, real-life scenario and we'll show you just how easily you can grow your rental charge profits by 66%. 

Topics: For Dealers Banquet Dining For Hotels

2018 Display and Serveware Trends for Hotels: From Lobby to Buffet

Savvy hotel operators are always on the lookout for the newest trends because it’s a smart way to differentiate themselves from the competition. When they're successful, whether their property appearance is modern and fashionable or traditional and faux-authentic, guests will:

  • Be comforted by their investment decision
  • Feel smart about their wise choice
  • Tell their friends and support your marketing awareness
  • Return again and again!

The smartest, trend-minded hotel operators (that’s you!) look for small changes that offer just the right touch of panache to upgrade their overall look. And if you have your eye on improving food and beverage (F&B) displays and serveware, you’re gazing in the right direction:

“As it turns out, when done properly, F&B offerings can significantly elevate a hotel’s profitability and long-term success.”
- Hotelier Magazine

We’re going to help you stay trend-forward in 2018 with a sneak peek at tomorrow’s styles within a frame of affordable, incremental upgrades you can easily apply to your F&B displays and serveware throughout your property.

Topics: Banquet Dining Serveware For Hotels

Take Your Catering from Speed Rack to Service in Seconds with Melamine Trays

As a professional caterer, you know that speed is the key to success. The faster you can serve, the more parties you can book, the healthier your company gets. That’s why nearly any professional catering service uses speed racks: you tray up your food on aluminum sheet pans, put it on the speed rack, and out the door you go.

However, once you get on-site, it’s fairly typical for operations to slow down because often caterers have to take their food off the sheet pans, re-plate it, and then serve. This step not only slows down your service but you also loose food temperature in the process.

If you opt for melamine serving trays instead of aluminum sheet pans, you set yourself up to bypass this slow part altogether, allowing you to go from speed rack to service in seconds. 

We’ll tell you why.

 

Topics: Banquet Dining Serveware For Hotels For Restaurants

5 Risks of Serving Food on Wood Boards, and the Better Choice

No doubt, as a foodservice operator, you’ve likely witnessed the uptrend of using real wood boards to serve food. You’ve surely seen this practice regardless of which segment you work or eat in, whether it’s a restaurant, catering service, hotel, or bar: Wood is everywhere.

Grasping the reason why doesn’t pose much of a challenge: Wood creates beautiful, warm presentations with an authentic vintage aesthetic. Who wouldn’t want to offer their guests these cozy emotional connections?

But there’s a problem with real wood – five, to be specific. They range from expense-related constraints to sobering sanitary issues that every foodservice operator should be aware of.

Let’s take a peek at what happens when food is served on wood boards. We’ll also show you what you, as a foodservice operator, can do about it while still achieving your desired presentation style.

 

Topics: Campus Dining Dinnerware For Hotels For Restaurants

Top 5 Ways to Affordably Upgrade Your Tabletop Without Replacing Your Plateware

When you first got into foodservice as a junior manager some ten or so years ago, the world was a different place. The Great Recession was just beginning to peak at us, smartphones were nascent, and full-service casual restaurants like yours still had the lion’s share of the restaurant market.

Now, as a GM, you’re living and working during one of the most rapidly changing times in foodservice history. Today, you’re facing complexities and disruptions like:

  • Fighting delivery proliferation, lower grocery prices, and the rising popularity of meal kits
  • Preparing for, or, depending on which markets you serve feeling the brunt of substantial minimum wage increases, low unemployment challenges, and constantly rising health care costs
  • Losing market share to an ever-growing, overcrowded competitive landscape

Nation's Restaurant News recently reported on the seriously crammed restaurant market:

"[The increase in the number of restaurants] is making the industry vastly more competitive, giving consumers more choice than they've ever had. They don't tolerate restaurants that are too expensive, too tired, too old or just plain out of favor." 

We know it’s hard out there. Every penny counts. That’s why we’ve put together this short list of the top 5 ways you can easily set yourself apart from the competition by making small, affordable changes to your tabletop. Simply by upgrading a single piece of dinnerware, you can:

  • Save the money and headaches inherent with replacing your entire plateware inventory
  • Increase the value perceived by your guests and possibly charge a bit more by doing so
  • Earn new and repeat business, cementing your place in the market
  • Create picture-ready plates for social media and be able to enjoy the fruits of your labor when your online presence gets a boost

Let’s get to upgrading!

 

Topics: Campus Dining Dinnerware For Hotels For Restaurants

2018 Barware Trends for Foodservice

If you’re in the foodservice business, especially as an operator of a casual or full-service restaurant, bar, lounge, or hotel, you know that the marketplace is as crowded as ever, making it a challenge to stand out from competitors.

A great way to stay relevant, earn new customers, and retain existing ones is to make sure you don’t fall behind the current trends. Here at G.E.T., we’re here to help you set the standard with insight on the 2018 trends for barware so you can:

  • Differentiate yourself from your competitors, strengthening your brand equity
  • Increase perceived value from your guests’ point of view with beautiful presentations
  • Even be able to charge a bit more for the same beverages, padding your bottom line

Let’s see what the future has in store for your barware style. 

Topics: For Dealers Drinkware For Hotels For Restaurants

Marketplace Displays Help Hotels Tap the On-Demand Trend Without Expensive Tech

Cash Convenience is king in the current economy. Consumers increasingly want products and services now, and that drive, with the help of technology, has led to the creation of the on-demand economy. You don’t have to look far to find examples of companies feeding these demands: Amazon drone delivery, Instacart, DoorDash, Uber, Lyft, Eat24, and so on.

Millennials created the on-demand market and now people in every demographic look for and expect convenience built into their buying experiences both online and in person.

If you run an independent or small chain hotel, tapping into the typically high-tech on-demand convenience trend can seem overwhelming. Tech is expensive to develop and often requires large investments and teams to work through the noise to produce something – a gadget, an app, a loyalty program – that your guests will value. For large chains, sometimes the feedback loop or tech is meant to serve the large scale need vs. the local demand, which can be a miss.

But it doesn’t have to be that way. Hotels of all kinds can go low-tech to answer the on-demand call by creating attractive marketplace displays stocked with items that guests of all ages will love. You’ll create value by providing the convenience your guests are looking for, and you’ll differentiate yourself from the competition in the process.

 

Topics: For Hotels

12 Creative Plating Ideas: Onion Rings

Onion rings: Most folks in America can’t imagine a life without them. These crunchy, sweet, and salty delights are enjoyed by diners at all kinds of restaurants from greasy spoon mom and pops to fast food, fast casual, and casual chains all over the country.

We’ve taken it upon ourselves to orchestrate some creative ways to plate onion rings that fit a variety of styles, themes, and levels of formality. 

Topics: Plating Ideas Campus Dining Dinnerware For Hotels For Restaurants