Part of being a savvy salesperson is keeping an eye on trends. If you sell in the foodservice space, you have undoubtedly noticed a recent surge in the popularity of wooden boards used as serving trays. Here at G.E.T., we’ve even seen charcuterie suspended from wooden clothespins.
We get it. Wood is beautiful yet edgy and seemingly everybody wants in on the action, from family buffet restaurants to James Beard winners. But wood has a lot of problems. Especially in foodservice settings.
From being tremendously difficult to sanitize to having the shortest service life of almost any other material in foodservice, using wood as dinnerware can present some serious challenges for your foodservice clients.
By recommending faux wood, you can help your clients achieve the look they want while smartly avoiding the difficulties that come along with the real deal. And in doing so, you get to be the hero in your clients’ eyes.