Helping Foodservice Businesses Enhance Front-of-House Presence
while Improving their Operations, Brand, and Profits

G.E.T. Marketing

G.E.T. Marketing

We love GET and we love our customers. We truly hope our serving ideas segment will inspire you to get creative with your menu presentations. If you have any questions or suggestions, please drop us a line to [email protected] Your very lovable G.E.T. marketing friends: Iana, Shin, Min, Travis, and Adam.

Recent Posts by G.E.T. Marketing:

2018 Display and Serveware Trends for Hotels: From Lobby to Buffet

Savvy hotel operators are always on the lookout for the newest trends because it’s a smart way to differentiate themselves from the competition. When they're successful, whether their property appearance is modern and fashionable or traditional and faux-authentic, guests will:

  • Be comforted by their investment decision
  • Feel smart about their wise choice
  • Tell their friends and support your marketing awareness
  • Return again and again!

The smartest, trend-minded hotel operators (that’s you!) look for small changes that offer just the right touch of panache to upgrade their overall look. And if you have your eye on improving food and beverage (F&B) displays and serveware, you’re gazing in the right direction:

“As it turns out, when done properly, F&B offerings can significantly elevate a hotel’s profitability and long-term success.”
- Hotelier Magazine

We’re going to help you stay trend-forward in 2018 with a sneak peek at tomorrow’s styles within a frame of affordable, incremental upgrades you can easily apply to your F&B displays and serveware throughout your property.

Topics: Banquet Dining Serveware For Hotels

5 Risks of Serving Food on Wood Boards, and the Better Choice

No doubt, as a foodservice operator, you’ve likely witnessed the uptrend of using real wood boards to serve food. You’ve surely seen this practice regardless of which segment you work or eat in, whether it’s a restaurant, catering service, hotel, or bar: Wood is everywhere.

Grasping the reason why doesn’t pose much of a challenge: Wood creates beautiful, warm presentations with an authentic vintage aesthetic. Who wouldn’t want to offer their guests these cozy emotional connections?

But there’s a problem with real wood – five, to be specific. They range from expense-related constraints to sobering sanitary issues that every foodservice operator should be aware of.

Let’s take a peek at what happens when food is served on wood boards. We’ll also show you what you, as a foodservice operator, can do about it while still achieving your desired presentation style.

 

Topics: Campus Dining Dinnerware For Hotels For Restaurants

Top 5 Ways to Affordably Upgrade Your Tabletop Without Replacing Your Plateware

When you first got into foodservice as a junior manager some ten or so years ago, the world was a different place. The Great Recession was just beginning to peak at us, smartphones were nascent, and full-service casual restaurants like yours still had the lion’s share of the restaurant market.

Now, as a GM, you’re living and working during one of the most rapidly changing times in foodservice history. Today, you’re facing complexities and disruptions like:

  • Fighting delivery proliferation, lower grocery prices, and the rising popularity of meal kits
  • Preparing for, or, depending on which markets you serve feeling the brunt of substantial minimum wage increases, low unemployment challenges, and constantly rising health care costs
  • Losing market share to an ever-growing, overcrowded competitive landscape

Nation's Restaurant News recently reported on the seriously crammed restaurant market:

"[The increase in the number of restaurants] is making the industry vastly more competitive, giving consumers more choice than they've ever had. They don't tolerate restaurants that are too expensive, too tired, too old or just plain out of favor." 

We know it’s hard out there. Every penny counts. That’s why we’ve put together this short list of the top 5 ways you can easily set yourself apart from the competition by making small, affordable changes to your tabletop. Simply by upgrading a single piece of dinnerware, you can:

  • Save the money and headaches inherent with replacing your entire plateware inventory
  • Increase the value perceived by your guests and possibly charge a bit more by doing so
  • Earn new and repeat business, cementing your place in the market
  • Create picture-ready plates for social media and be able to enjoy the fruits of your labor when your online presence gets a boost

Let’s get to upgrading!

 

Topics: Campus Dining Dinnerware For Hotels For Restaurants

2018 Barware Trends for Foodservice

If you’re in the foodservice business, especially as an operator of a casual or full-service restaurant, bar, lounge, or hotel, you know that the marketplace is as crowded as ever, making it a challenge to stand out from competitors.

A great way to stay relevant, earn new customers, and retain existing ones is to make sure you don’t fall behind the current trends. Here at G.E.T., we’re here to help you set the standard with insight on the 2018 trends for barware so you can:

  • Differentiate yourself from your competitors, strengthening your brand equity
  • Increase perceived value from your guests’ point of view with beautiful presentations
  • Even be able to charge a bit more for the same beverages, padding your bottom line

Let’s see what the future has in store for your barware style. 

Topics: For Dealers Drinkware For Hotels For Restaurants

How (and Why) to Sell Your Foodservice Clients on Faux Wood Serving Trays

Part of being a savvy salesperson is keeping an eye on trends. If you sell in the foodservice space, you have undoubtedly noticed a recent surge in the popularity of wooden boards used as serving trays. Here at G.E.T., we’ve even seen charcuterie suspended from wooden clothespins.

We get it. Wood is beautiful yet edgy and seemingly everybody wants in on the action, from family buffet restaurants to James Beard winners. But wood has a lot of problems. Especially in foodservice settings.

From being tremendously difficult to sanitize to having the shortest service life of almost any other material in foodservice, using wood as dinnerware can present some serious challenges for your foodservice clients.

By recommending faux wood, you can help your clients achieve the look they want while smartly avoiding the difficulties that come along with the real deal. And in doing so, you get to be the hero in your clients’ eyes.

 

Topics: For Dealers

12 Creative Plating Ideas: Onion Rings

Onion rings: Most folks in America can’t imagine a life without them. These crunchy, sweet, and salty delights are enjoyed by diners at all kinds of restaurants from greasy spoon mom and pops to fast food, fast casual, and casual chains all over the country.

We’ve taken it upon ourselves to orchestrate some creative ways to plate onion rings that fit a variety of styles, themes, and levels of formality. 

Topics: Plating Ideas Campus Dining Dinnerware For Hotels For Restaurants

1 Tip to Help Hotels Earn Better Online Reviews

If you operate a hotel, you're probably painfully aware of how important your online reputation is for growing your business. No matter how big or small or scrappy or sophisticated your business is, the coveted 5-star (in some cases 10-star) review means the same thing to every hospitality operator: more revenue and repeat business. 

Breakfast offerings - particularly free breakfast - represent one key area where hotels can win over their guests and score more 5-star reviews. At many budget and mid-tier hotels, free breakfast is now expected as opposed to being a perk like it was several years ago.

But how are you supposed to stand out from the noise if every operator is doing the same thing?

We'll show you how to take your free breakfast offerings from good to great, leading you to better online reviews and increased revenue. 

Topics: For Dealers Banquet Dining Serveware For Hotels

Introducing Heiss Aluminum Induction Cookware

Heiss™ aluminum cookware is now available from G.E.T. Watch the introductory video featuring our resident metals expert, Mike Halles, as he tells you the many benefits this innovative cookware will bring to your foodservice operation.  

If you prefer to read, we've provided a transcription below the video. Enjoy! 

 

Topics: For Dealers Banquet Dining Campus Dining Dinnerware Serveware For Hotels For Restaurants

Creative Plating Ideas: Small Plate Catering

Caterers often use disposable small plates for serving appetizer, dessert, and snack-sized dishes. However, doing so creates an on-going expense and doesn't always deliver in the durability and aesthetics departments. 

Reusable small plates made from melamine, plastic, and metal not only create high-end presentations, they significantly reduce the year-over-year cost operators must budget for due to low replacement rates. Additionally, each of these materials are sturdy and won't fall or fold in on your guests. 

Some caterers may even be able to charge more for their services due to upgraded presentations. Reusable small plates may very well translate into saving money while simultaneously pulling in higher-priced events. 

Topics: Banquet Dining Plating Ideas Campus Dining Dinnerware For Hotels

Melamine Dinnerware & NSF Certification in Foodservice: Do You Really Need It?

G.E.T. has led the melamine dinnerware category for more than 30 years. We know melamine. We know all the wonderful benefits it brings foodservice operators, from contemporary designs and unsurpassed durability to low replacement rates. 

As self-proclaimed melamine enthusiasts, we're also aware of the different qualities of melamine on the market. In a foodservice environment where operators count on their melamine daily to withstand sometimes relentless use in service and commercial dishwashers, only high-quality melamine can meet those needs. 

With the bulk of melamine dinnerware supply coming from overseas, how can foodservice professionals ensure their investments will result in the highest performance while also exceeding food-safety standards? Certification from the National Sanitation Foundation (NSF) bridges the gap between foreign and domestic regulations ensuring operators are getting the most out of their purchase. 

But is it really necessary? 


Topics: For Dealers Banquet Dining Campus Dining Dinnerware For Hotels For Restaurants