Helping Foodservice Businesses Enhance Front-of-House Presence
while Improving their Operations, Brand, and Profits

Inside the Mind of an Independent Caterer: Lessons Learned and Money Made

After working the nightclub scene in Houston for decades, I moved to sunny San Diego to follow my dream of owning a business. I filled my days with running and growing my own catering company.     

By the time I sold it 9 years later, I had learned a lot about what to do, what not to do, and how to save as much time and money as I could because, well, that’s how you run and grow a successful business. Change is always a daily event - embrace it and make it part of your growth plan.

I can say beyond a shadow of a doubt that my catering business had healthy margins and happy clients. I pride myself on that. It’s how my business matured into one of the top catering companies in this great city.

Now that I’ve moved on to a new chapter in my life (one that’s a bit easier on the back and knees), I want to share my insight with you, fellow caterer.

I’m sharing because I want your events to be the talk of the town, your companies healthy, and your employees happy and dedicated.

Here’s some Catering 101 tailored from what I’ve learned:     

Topics: Banquet Dining Dinnerware Serveware For Hotels For Restaurants

How Caterers Can Add 66% to Rental Profits Simply by Switching Plateware

Caterers know every penny counts when it comes to a healthy bottom line. That's why finding smart, easy ways to save money is so attractive. But it's also a challenge. If it was easy, we wouldn't be writing about it and you wouldn't be reading this article. 

Part of your overall profits come from standard plateware rental charges. It's a pretty sweet profit because once your plateware is paid off, which typically only takes about 3-4 services, you're raking in pure profit on a component that you'll use at every event. 

But what if we told you that profit could be increased by 66%? And what if getting that profit increase only required switching plateware materials from china to quality melamine? 

It really is that easy. And because china and quality melamine are comparably priced, you don't have to invest any more in your plateware than you already are. 

The cost savings and resulting profit increase come from the difference in replacement rates between the two materials because china is easily breakable while melamine is naturally break-resistant. In fact:

The catering industry dictates a loss of 2 china plates every service to breakage, chipping, or cracking. Compare that to replacing one melamine plate every 20 services (or 0.05 plates every service) for the same reasons, and now you've got something worth talking about. 

Let's take a peak at a simple, real-life scenario and we'll show you just how easily you can grow your rental charge profits by 66%. 

Topics: For Dealers Banquet Dining For Hotels

2018 Display and Serveware Trends for Hotels: From Lobby to Buffet

Savvy hotel operators are always on the lookout for the newest trends because it’s a smart way to differentiate themselves from the competition. When they're successful, whether their property appearance is modern and fashionable or traditional and faux-authentic, guests will:

  • Be comforted by their investment decision
  • Feel smart about their wise choice
  • Tell their friends and support your marketing awareness
  • Return again and again!

The smartest, trend-minded hotel operators (that’s you!) look for small changes that offer just the right touch of panache to upgrade their overall look. And if you have your eye on improving food and beverage (F&B) displays and serveware, you’re gazing in the right direction:

“As it turns out, when done properly, F&B offerings can significantly elevate a hotel’s profitability and long-term success.”
- Hotelier Magazine

We’re going to help you stay trend-forward in 2018 with a sneak peek at tomorrow’s styles within a frame of affordable, incremental upgrades you can easily apply to your F&B displays and serveware throughout your property.

Topics: Banquet Dining Serveware For Hotels

Take Your Catering from Speed Rack to Service in Seconds with Melamine Trays

As a professional caterer, you know that speed is the key to success. The faster you can serve, the more parties you can book, the healthier your company gets. That’s why nearly any professional catering service uses speed racks: you tray up your food on aluminum sheet pans, put it on the speed rack, and out the door you go.

However, once you get on-site, it’s fairly typical for operations to slow down because often caterers have to take their food off the sheet pans, re-plate it, and then serve. This step not only slows down your service but you also loose food temperature in the process.

If you opt for melamine serving trays instead of aluminum sheet pans, you set yourself up to bypass this slow part altogether, allowing you to go from speed rack to service in seconds. 

We’ll tell you why.

 

Topics: Banquet Dining Serveware For Hotels For Restaurants

1 Tip to Help Hotels Earn Better Online Reviews

If you operate a hotel, you're probably painfully aware of how important your online reputation is for growing your business. No matter how big or small or scrappy or sophisticated your business is, the coveted 5-star (in some cases 10-star) review means the same thing to every hospitality operator: more revenue and repeat business. 

Breakfast offerings - particularly free breakfast - represent one key area where hotels can win over their guests and score more 5-star reviews. At many budget and mid-tier hotels, free breakfast is now expected as opposed to being a perk like it was several years ago.

But how are you supposed to stand out from the noise if every operator is doing the same thing?

We'll show you how to take your free breakfast offerings from good to great, leading you to better online reviews and increased revenue. 

Topics: For Dealers Banquet Dining Serveware For Hotels

Introducing Heiss Aluminum Induction Cookware

Heiss™ aluminum cookware is now available from G.E.T. Watch the introductory video featuring our resident metals expert, Mike Halles, as he tells you the many benefits this innovative cookware will bring to your foodservice operation.  

If you prefer to read, we've provided a transcription below the video. Enjoy! 

 

Topics: For Dealers Banquet Dining Campus Dining Dinnerware Serveware For Hotels For Restaurants

How Long Does Melamine Dinnerware Last in Commercial Foodservice?

As a foodservice operator, understanding your long-term investments (e.g., equipment, smallwares, etc.) can help your overall budget planning. Here at G.E.T., we're experts in alternative material dinnerware, so let's focus on that part of your operation. Many operators invest in dinnerware made from melamine because it’s one of the most durable food-safe materials on the market. 

But how long will your melamine dinnerware actually last before you need to replace it?

The truth is that a few factors play into this answer. And you actually have quite a bit of control over how long your pieces last. We'll tell you why.

Topics: For Dealers Banquet Dining Campus Dining Dinnerware For Hotels For Restaurants

How to Minimize Catering Food Waste

We recently noticed that our customers have been more interested in 1/2 and 1/3 size food pans for their chafing dishes than the typical hotel pans they usually request. This shift in demand got us curious about what's going on in the catering industry, so we asked around.

There are some smart caterers out there! They've figure out how a very simple technique can significantly reduce food waste and keep more money in their pockets. It was a really great tip for us, so we're here to share it with you.  

Topics: Banquet Dining Eco-Friendly Dining Campus Dining Serveware For Hotels

Cost of Plastic vs. Glass Drinkware for Foodservice

All foodservice establishments need drinkware for guests, regardless of the style or volume of service. If you’re a foodservice operator, you may have been faced with the decision of whether to purchase glass or plastic drinkware. But with so many options, the choice can be difficult to navigate or even know where to start.

You have your bottom line to consider, as always, but what other areas of operation might be impacted by the material you choose? Most importantly, how will your decision impact your bottom line beyond the initial investment?

Here at G.E.T., we’re big fans of our customers getting the best bang for their buck, but also finding the perfect product to fit brand and service style needs. We’ve put together some key cost points to consider when deciding between plastic or glass drinkware.

Topics: For Dealers Banquet Dining Campus Dining Drinkware For Hotels For Restaurants

Stained Melamine Dinnerware May Cost You Customers (And How to Avoid It)

To say that profit margins in the foodservice industry are tight is an understatement. Commodities and labor markets can fluctuate wildly, putting ever-increasing pressure on operators to control their costs while increasing profits. 

There's not much anyone can do about market fluctuation. However, looking at cost centers that are within your control, like how tableware is cared for, can help to reduce replacement rates and encourage repeat visits, leading you to better profit margins. 

Not following proper care and maintenance for your melamine dinnerware - or china, for that matter - can lead to staining. But that, too, is well within your control so long as your staff are educated about how to treat this necessary investment. We're going to show you how an educated and well trained labor force is key to avoiding staining and/or removing it, and why doing so can help you earn repeat guests and control costs in an unpredictable world. 

Topics: Banquet Dining Dinnerware For Restaurants