Helping Foodservice Businesses Enhance Front-of-House Presence
while Improving their Operations, Brand, and Profits

Cookware made from colorful, enameled cast iron is sought after because of its gorgeous tabletop aesthetic and versatility in the kitchen. However, due to the price and weight of these beautiful pieces, many foodservice establishments either can't afford them or find them too cumbersome for daily operational use.

As a dealer sales rep, those two setbacks make it difficult to sell enameled cast iron to your foodservice clients even though so many of them want the look and feel. To help you tap into this demand, here at G.E.T. we've developed a new line of commercial cookware called Heiss™ that solves for these issues because it's made with induction-ready cast aluminum. 

You can help your clients by offering them Heiss™ cookware thanks to these and other benefits. Due to the versatility and a price point that’s within reach for almost any operation, you can enjoy healthy commissions because you now have a mass market selling opportunity. 

To help you bring Heiss™ to market, we’ve packaged everything here for you, including a:

• Downloadable flier for small and large pieces to easily share with your clients
• Link where you can order samples to create inviting displays in your showroom 
• Short, sharable video highlighting the benefits of Heiss™

Let’s take a quick look at how you can earn more commission selling Heiss™ cast aluminum cookware than enameled cast iron.

Cash Convenience is king in the current economy. Consumers increasingly want products and services now, and that drive, with the help of technology, has led to the creation of the on-demand economy. You don’t have to look far to find examples of companies feeding these demands: Amazon drone delivery, Instacart, DoorDash, Uber, Lyft, Eat24, and so on.

Millennials created the on-demand market and now people in every demographic look for and expect convenience built into their buying experiences both online and in person.

If you run an independent or small chain hotel, tapping into the typically high-tech on-demand convenience trend can seem overwhelming. Tech is expensive to develop and often requires large investments and teams to work through the noise to produce something – a gadget, an app, a loyalty program – that your guests will value. For large chains, sometimes the feedback loop or tech is meant to serve the large scale need vs. the local demand, which can be a miss.

But it doesn’t have to be that way. Hotels of all kinds can go low-tech to answer the on-demand call by creating attractive marketplace displays stocked with items that guests of all ages will love. You’ll create value by providing the convenience your guests are looking for, and you’ll differentiate yourself from the competition in the process.

As you sell products to foodservice and hospitality businesses, it's nice to find new offerings that are easy for you to sell and for them to access. But it’s an absolute pleasure when those products help both of you make money by creating high-impact impressions and attracting customers' attention. As we all know, making more money comes from delighting guests so they spend more.

The most dependable commodity items like pots and pans, napkins, plateware, etc., may help you earn commission (depending on your finance structure), but they’re a cost center for your clients. Not many options exist on the market that can make money for both of you.  

G.E.T.’s new collection of merchandising display solutions does just that.

Onion rings: Most folks in America can’t imagine a life without them. These crunchy, sweet, and salty delights are enjoyed by diners at all kinds of restaurants from greasy spoon mom and pops to fast food, fast casual, and casual chains all over the country.

We’ve taken it upon ourselves to orchestrate some creative ways to plate onion rings that fit a variety of styles, themes, and levels of formality.