Cookware made from colorful, enameled cast iron is sought after because of its gorgeous tabletop aesthetic and versatility in the kitchen. However, due to the price and weight of these beautiful pieces, many foodservice establishments either can't afford them or find them too cumbersome for daily operational use.
As a dealer sales rep, those two setbacks make it difficult to sell enameled cast iron to your foodservice clients even though so many of them want the look and feel. To help you tap into this demand, here at G.E.T. we've developed a new line of commercial cookware called Heiss™ that solves for these issues because it's made with induction-ready cast aluminum.
You can help your clients by offering them Heiss™ cookware thanks to these and other benefits. Due to the versatility and a price point that’s within reach for almost any operation, you can enjoy healthy commissions because you now have a mass market selling opportunity.
To help you bring Heiss™ to market, we’ve packaged everything here for you, including a:
- Downloadable flier for small and large pieces to easily share with your clients
- Link where you can order samples to create inviting displays in your showroom
- Short, sharable video highlighting the benefits of Heiss™
Let’s take a quick look at how you can earn more commission selling Heiss™ cast aluminum cookware than enameled cast iron.