When you first got into foodservice as a junior manager some ten or so years ago, the world was a different place. The Great Recession was just beginning to peak at us, smartphones were nascent, and full-service casual restaurants like yours still had the lion’s share of the restaurant market.
Now, as a GM, you’re living and working during one of the most rapidly changing times in foodservice history. Today, you’re facing complexities and disruptions like:
- Fighting delivery proliferation, lower grocery prices, and the rising popularity of meal kits
- Preparing for, or, depending on which markets you serve feeling the brunt of substantial minimum wage increases, low unemployment challenges, and constantly rising health care costs
- Losing market share to an ever-growing, overcrowded competitive landscape
Nation's Restaurant News recently reported on the seriously crammed restaurant market:
"[The increase in the number of restaurants] is making the industry vastly more competitive, giving consumers more choice than they've ever had. They don't tolerate restaurants that are too expensive, too tired, too old or just plain out of favor."
We know it’s hard out there. Every penny counts. That’s why we’ve put together this short list of the top 5 ways you can easily set yourself apart from the competition by making small, affordable changes to your tabletop. Simply by upgrading a single piece of dinnerware, you can:
- Save the money and headaches inherent with replacing your entire plateware inventory
- Increase the value perceived by your guests and possibly charge a bit more by doing so
- Earn new and repeat business, cementing your place in the market
- Create picture-ready plates for social media and be able to enjoy the fruits of your labor when your online presence gets a boost
Let’s get to upgrading!