Cash Convenience is king in the current economy. Consumers increasingly want products and services now, and that drive, with the help of technology, has led to the creation of the on-demand economy. You don’t have to look far to find examples of companies feeding these demands: Amazon drone delivery, Instacart, DoorDash, Uber, Lyft, Eat24, and so on.
Millennials created the on-demand market and now people in every demographic look for and expect convenience built into their buying experiences both online and in person.
If you run an independent or small chain hotel, tapping into the typically high-tech on-demand convenience trend can seem overwhelming. Tech is expensive to develop and often requires large investments and teams to work through the noise to produce something – a gadget, an app, a loyalty program – that your guests will value. For large chains, sometimes the feedback loop or tech is meant to serve the large scale need vs. the local demand, which can be a miss.
But it doesn’t have to be that way. Hotels of all kinds can go low-tech to answer the on-demand call by creating attractive marketplace displays stocked with items that guests of all ages will love. You’ll create value by providing the convenience your guests are looking for, and you’ll differentiate yourself from the competition in the process.