G.E.T. Marketing, on Feb 1, 2019 1:00:00 PM
One of the easiest ways to bring personality or add your brand's messaging to your melamine dinnerware is to apply a custom decal – a thin food safe paper with a graphic which is compressed on top of melamine plates and bowls during the manufacturing process. In this post, I will share some ideas on why you should consider personalizing your melamine dinnerware and give you a perspective on how much this may cost you.
G.E.T. Marketing, on Jan 31, 2019 4:38:00 PM
On-site and off-site caterers need reliable heat sources to effectively serve their clients' guests. With indoor and outdoor event sites and varying restrictions on open flame, it's a good idea to build in some nimbleness to your catering operation.
Chafing fuel is an old go-to for caterers. But induction heat has enjoyed popularity growth recently, in part because of new options on the market, making it less expensive than it used to be. They're both effective heat sources that perform similar job functions, but in different ways. Let's see how they stack up against each other.
G.E.T. Marketing, on Jan 25, 2018 4:44:00 PM
When searching for commercial foodservice dinnerware to buy, the “Cost of Melamine vs. China Dinnerware: Which is More Expensive” question gets asked a lot. Because of the variety of options for both melamine and china dinnerware, this is a tough question to answer. However, let's discuss some general pricing guidelines and realistic price ranges for what operators can expect to spend and things to consider.
G.E.T. Marketing, on Nov 28, 2017 1:08:06 PM
Okay, dealer sales reps out there, tell us if you’ve heard this one before: I can’t use melamine plates in my restaurant because my guests expect – demand – china.
A thousand times? A million? Probably more than you can count.
In reality, however, these operators are wrong. Most restaurant guests do not care whether they’re served on china or melamine, most notably because they dont notice the difference in material or even pick up the dinner plate.
To be clear, guests care about many things regarding their dining experience, including certain aspects of dinnerware, but what it’s made from isn’t among their concerns.
We’re here to help you break through the misconception of diners preferring china to melamine, show you what they do care about in terms of dinnerware, and highlight the benefits of using melamine plates: the most operationally friendly choice on the market.
G.E.T. Marketing, on Nov 13, 2017 3:43:10 PM
After working the nightclub scene in Houston for decades, I moved to sunny San Diego to follow my dream of owning a business. I filled my days with running and growing my own catering company.
By the time I sold it 9 years later, I had learned a lot about what to do, what not to do, and how to save as much time and money as I could because, well, that’s how you run and grow a successful business. Change is always a daily event - embrace it and make it part of your growth plan.
I can say beyond a shadow of a doubt that my catering business had healthy margins and happy clients. I pride myself on that. It’s how my business matured into one of the top catering companies in this great city.
Now that I’ve moved on to a new chapter in my life (one that’s a bit easier on the back and knees), I want to share my insight with you, fellow caterer.
I’m sharing because I want your events to be the talk of the town, your companies healthy, and your employees happy and dedicated.
Here’s some Catering 101 tailored from what I’ve learned:
G.E.T. Marketing, on Nov 2, 2017 4:22:20 PM
Savvy hotel operators are always on the lookout for the newest trends because it’s a smart way to differentiate themselves from the competition. When they're successful, whether their property appearance is modern and fashionable or traditional and faux-authentic, guests will:
The smartest, trend-minded hotel operators (that’s you!) look for small changes that offer just the right touch of panache to upgrade their overall look. And if you have your eye on improving food and beverage (F&B) displays and serveware, you’re gazing in the right direction:
“As it turns out, when done properly, F&B offerings can significantly elevate a hotel’s profitability and long-term success.”
- Hotelier Magazine
We’re going to help you stay trend-forward in 2018 with a sneak peek at tomorrow’s styles within a frame of affordable, incremental upgrades you can easily apply to your F&B displays and serveware throughout your property.
G.E.T. Marketing, on Oct 26, 2017 10:58:46 AM
As a professional caterer, you know that speed is the key to success. The faster you can serve, the more parties you can book, the healthier your company gets. That’s why nearly any professional catering service uses speed racks: you tray up your food on aluminum sheet pans, put it on the speed rack, and out the door you go.
However, once you get on-site, it’s fairly typical for operations to slow down because often caterers have to take their food off the sheet pans, re-plate it, and then serve. This step not only slows down your service but you also loose food temperature in the process.
If you opt for melamine serving trays instead of aluminum sheet pans, you set yourself up to bypass this slow part altogether, allowing you to go from speed rack to service in seconds.
We’ll tell you why.
G.E.T. Marketing, on Oct 23, 2017 3:17:35 PM
No doubt, as a foodservice operator, you’ve likely witnessed the uptrend of using real wood boards to serve food. You’ve surely seen this practice regardless of which segment you work or eat in, whether it’s a restaurant, catering service, hotel, or bar: Wood is everywhere.
Grasping the reason why doesn’t pose much of a challenge: Wood creates beautiful, warm presentations with an authentic vintage aesthetic. Who wouldn’t want to offer their guests these cozy emotional connections?
But there’s a problem with real wood – five, to be specific. They range from expense-related constraints to sobering sanitary issues that every foodservice operator should be aware of.
Let’s take a peek at what happens when food is served on wood boards. We’ll also show you what you, as a foodservice operator, can do about it while still achieving your desired presentation style.
G.E.T. Marketing, on Oct 19, 2017 3:06:57 PM
When you first got into foodservice as a junior manager some ten or so years ago, the world was a different place. The Great Recession was just beginning to peak at us, smartphones were nascent, and full-service casual restaurants like yours still had the lion’s share of the restaurant market.
Now, as a GM, you’re living and working during one of the most rapidly changing times in foodservice history. Today, you’re facing complexities and disruptions like:
Nation's Restaurant News recently reported on the seriously crammed restaurant market:
"[The increase in the number of restaurants] is making the industry vastly more competitive, giving consumers more choice than they've ever had. They don't tolerate restaurants that are too expensive, too tired, too old or just plain out of favor."
We know it’s hard out there. Every penny counts. That’s why we’ve put together this short list of the top 5 ways you can easily set yourself apart from the competition by making small, affordable changes to your tabletop. Simply by upgrading a single piece of dinnerware, you can:
Let’s get to upgrading!
G.E.T. Marketing, on Oct 16, 2017 2:30:00 PM
If you’re in the foodservice business, especially as an operator of a casual or full-service restaurant, bar, lounge, or hotel, you know that the marketplace is as crowded as ever, making it a challenge to stand out from competitors.
A great way to stay relevant, earn new customers, and retain existing ones is to make sure you don’t fall behind the current trends. Here at G.E.T., we’re here to help you set the standard with insight on the 2018 trends for barware so you can:
Let’s see what the future has in store for your barware style.
