Helping Foodservice Businesses Enhance Front-of-House Presence
while Improving their Operations, Brand, and Profits

Melamine Plates vs. China Plates: Do Your Restaurant Customers Really Care?

Okay, dealer sales reps out there, tell us if you’ve heard this one before: I can’t use melamine plates in my restaurant because my guests expect – demand – china.

A thousand times? A million? Probably more than you can count. 

In reality, however, these operators are wrong. Most restaurant guests do not care whether they’re served on china or melamine, most notably because they dont notice the difference in material or even pick up the dinner plate. 

To be clear, guests care about many things regarding their dining experience, including certain aspects of dinnerware, but what it’s made from isn’t among their concerns. 

We’re here to help you break through the misconception of diners preferring china to melamine, show you what they do care about in terms of dinnerware, and highlight the benefits of using melamine plates: the most operationally friendly choice on the market.

Topics: For Dealers Dinnerware For Hotels For Restaurants

Help Restaurants Win with Small Dinnerware Upgrades During the Post-Recession Lag

As a seasoned sales rep helping restaurant operators put their best tabletop forward, you’ve likely heard the same excuses time and again from restaurant clients reluctant to upgrade their tableware. Many operators mistakenly think doing so is either too expensive or nota critical factor to their overall success.

We get it. Battle-wounded chain operators are fighting through the toughest year for restaurant sales since the recession, which doesn’t exactly make your job as a sales rep a walk down Easy Street.

But there you are, staring at dingy, chipped, cracked, or just plain tired tableware and you know it’s time for an upgrade – or even to simply replenish existing dinnerware with clean, bright plates from the same collection your clients are already using. 

So how do you move the conversation forward when you know it’s time for an upgrade but your client doesn’t see the light?

We’ve put together a few tips to help you guide your clients through the decision-making process and gain an understanding of how their tabletop is a fundamental component of their operation’s success.

Topics: For Dealers Dinnerware

2018 Barware Trends for Foodservice

If you’re in the foodservice business, especially as an operator of a casual or full-service restaurant, bar, lounge, or hotel, you know that the marketplace is as crowded as ever, making it a challenge to stand out from competitors.

A great way to stay relevant, earn new customers, and retain existing ones is to make sure you don’t fall behind the current trends. Here at G.E.T., we’re here to help you set the standard with insight on the 2018 trends for barware so you can:

  • Differentiate yourself from your competitors, strengthening your brand equity
  • Increase perceived value from your guests’ point of view with beautiful presentations
  • Even be able to charge a bit more for the same beverages, padding your bottom line

Let’s see what the future has in store for your barware style. 

Topics: For Dealers Drinkware For Hotels For Restaurants

How (and Why) to Sell Your Foodservice Clients on Faux Wood Serving Trays

Part of being a savvy salesperson is keeping an eye on trends. If you sell in the foodservice space, you have undoubtedly noticed a recent surge in the popularity of wooden boards used as serving trays. Here at G.E.T., we’ve even seen charcuterie suspended from wooden clothespins.

We get it. Wood is beautiful yet edgy and seemingly everybody wants in on the action, from family buffet restaurants to James Beard winners. But wood has a lot of problems. Especially in foodservice settings.

From being tremendously difficult to sanitize to having the shortest service life of almost any other material in foodservice, using wood as dinnerware can present some serious challenges for your foodservice clients.

By recommending faux wood, you can help your clients achieve the look they want while smartly avoiding the difficulties that come along with the real deal. And in doing so, you get to be the hero in your clients’ eyes.

 

Topics: For Dealers

Which of Your Foodservice Clients May Not Benefit from Melamine Dinnerware

As a skilled salesperson, you know that not every product is a fit for every client. That’s why you work hard to effectively target your clients to offer them useful solutions to their problems. And that’s why your clients see you as a resource and trusted business partner.

You also probably know that melamine dinnerware is an excellent fit for a huge range of foodservice clients. However, some operational practices can create displeasing results due to higher than expected replacement rates for a handful of your clients.

Here at G.E.T., we aim to use our 30+ years’ experience as leaders in melamine dinnerware to be a resource and business partner for you.

Because melamine dinnerware is a great fit for almost any kind of operation, it’s more effective to share the short list of ones that aren't. This knowledge will help you to:

  • Target your clients with precision
  • Sell them a product they’ll love
  • Build trust in your business relationships and earn repeat purchases by recommending relevant solutions
  • Save both of you some headaches dealing with post-sale customer service resolutions

Let’s take a look.   

Topics: For Dealers Dinnerware

How to Make More Commission with Enameled Cast Iron Alternative

Cookware made from colorful, enameled cast iron is sought after because of its gorgeous tabletop aesthetic and versatility in the kitchen. However, due to the price and weight of these beautiful pieces, many foodservice establishments either can't afford them or find them too cumbersome for daily operational use.

As a dealer sales rep, those two setbacks make it difficult to sell enameled cast iron to your foodservice clients even though so many of them want the look and feel. To help you tap into this demand, here at G.E.T. we've developed a new line of commercial cookware called Heiss™ that solves for these issues because it's made with induction-ready cast aluminum

You can help your clients by offering them Heiss™ cookware thanks to these and other benefits. Due to the versatility and a price point that’s within reach for almost any operation, you can enjoy healthy commissions because you now have a mass market selling opportunity. 

To help you bring Heiss™ to market, we’ve packaged everything here for you, including a:

  • Downloadable flier for small and large pieces to easily share with your clients
  • Link where you can order samples to create inviting displays in your showroom 
  • Short, sharable video highlighting the benefits of Heiss™

Let’s take a quick look at how you can earn more commission selling Heiss™ cast aluminum cookware than enameled cast iron.

 

Topics: For Dealers

Help Your Clients Make Money with Merchandising Displays (While You Do, Too)

As you sell products to foodservice and hospitality businesses, it's nice to find new offerings that are easy for you to sell and for them to access. But it’s an absolute pleasure when those products help both of you make money by creating high-impact impressions and attracting customers' attention. As we all know, making more money comes from delighting guests so they spend more.

The most dependable commodity items like pots and pans, napkins, plateware, etc., may help you earn commission (depending on your finance structure), but they’re a cost center for your clients. Not many options exist on the market that can make money for both of you.  

G.E.T.’s new collection of merchandising display solutions does just that.

Topics: For Dealers

Introducing Heiss Aluminum Induction Cookware

Heiss™ aluminum cookware is now available from G.E.T. Watch the introductory video featuring our resident metals expert, Mike Halles, as he tells you the many benefits this innovative cookware will bring to your foodservice operation.  

If you prefer to read, we've provided a transcription below the video. Enjoy! 

 

Topics: For Dealers Banquet Dining Campus Dining Dinnerware Serveware For Hotels For Restaurants

How Long Does Melamine Dinnerware Last in Commercial Foodservice?

As a foodservice operator, understanding your long-term investments (e.g., equipment, smallwares, etc.) can help your overall budget planning. Here at G.E.T., we're experts in alternative material dinnerware, so let's focus on that part of your operation. Many operators invest in dinnerware made from melamine because it’s one of the most durable food-safe materials on the market. 

But how long will your melamine dinnerware actually last before you need to replace it?

The truth is that a few factors play into this answer. And you actually have quite a bit of control over how long your pieces last. We'll tell you why.

Topics: For Dealers Banquet Dining Campus Dining Dinnerware For Hotels For Restaurants

Cost of Plastic vs. Glass Drinkware for Foodservice

All foodservice establishments need drinkware for guests, regardless of the style or volume of service. If you’re a foodservice operator, you may have been faced with the decision of whether to purchase glass or plastic drinkware. But with so many options, the choice can be difficult to navigate or even know where to start.

You have your bottom line to consider, as always, but what other areas of operation might be impacted by the material you choose? Most importantly, how will your decision impact your bottom line beyond the initial investment?

Here at G.E.T., we’re big fans of our customers getting the best bang for their buck, but also finding the perfect product to fit brand and service style needs. We’ve put together some key cost points to consider when deciding between plastic or glass drinkware.

Topics: For Dealers Banquet Dining Campus Dining Drinkware For Hotels For Restaurants